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About Us

Essential Beauty Shop

We are a chain of hair salon stores and a Colombian family business based in Medellín, Antioquia. As a multi-brand store, you'll find all your beauty favorites in one place: professional hair care and coloring, makeup, skincare, electrical products, and accessories. Enhance your beauty and express your style at fair prices and with professional quality! We offer fast shipping and the best personalized advice. In our stores, you are our priority!
  • Adress:
    DC Florida Commercial Park, Local 99319.
  • Contact:
    3043744661
  • Hours:
    Monday to Sunday 11 am - 8 pm

  • Adress:
    Plaza Arrayanes Shopping Center, Itagüí, Local 136.
  • Contact:
    3233851811
  • Hours:
    Monday to Saturday 11 am - 8 pm
    Sundays and holidays 11 am - 7 pm

Our Story

We began as a distribution company under the name Inversiones John Liz S.A.S., dedicated to the wholesale of professional beauty products to hair salons and barbershops in Medellín, Antioquia. In 2018, we decided to open our first physical hair salon store under the name Essential Beauty Shop, which later expanded to two physical locations and an online store.
Our parent company, Inversiones John Liz S.A.S., has been in the Colombian market for over 25 years, satisfying its customers and increasing its value proposition through reliability, transparency, efficient logistics, and ease of use. We are a multichannel company, offering customers convenience and options when purchasing and investing. We have our own distribution network and are partners with the largest networks to ensure nationwide coverage.

Core Values:

  • Honesty
  • Responsibility
  • Commitment
  • Loyalty
  • Solidarity

Mission:

To be an ally of small and medium-sized businesses in the beauty industry, allowing us to grow responsibly and sustainably, and to meet the needs of the professional segment with financial facilities.

Vision:

To be the top 5 leading company in online distribution and marketing of professional beauty products, recognized for its availability and coverage by 2035.
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Secure shipping
Delivery within 2–3 business days across Colombia and 24 hours in Medellín.
Reliability
Over 25 years of experience in the industry
Flexible payment options
We offer a wide variety of 100% secure payment methods.
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Cruelty-free brands
Products that have labels ensuring they have not been tested on animals.
100% original products
We are authorized distributors for all the products we offer
Customer service
We advise you, find your products, and answer all your questions.
Vegan brands
Products that contain no ingredients of animal origin or derivatives
Shop from home
Buy all your favorite cosmetics without leaving home—just a few clicks away.

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