IGORA ROYAL Fashion Lights Permanent Dye 60ml
Description
IGORA ROYAL Fashion Lights Professional Permanent Dye 60ml
BE THE COLORIST YOU WANT TO BE
Because everything you need is already inside you. #BeIGORA
THE COLORIST'S CHOICE FOR PERMANENT COLOR
Trusted by millions of colorists worldwide for its reliable, high-performance products, IGORA® is committed to truly empowering colorists to create the most beautiful styles, explore every facet of their creativity, and reveal the individual beauty of their clients. IGORA® empowers colorists to be exactly who they want to be.
THE SAME ICONIC REPRESENTATION. A NEW EXTERIOR LOOK.
On the outside, IGORA ROYAL® has undergone a complete transformation with a modernized design and more sustainable packaging. However, inside you can expect the same high-performance, trusted formula !
Our extensive portfolio has been streamlined from 13 to 5 ranges, creating intuitive subgroups with a total of 143 different shades. The iconic red block from the IGORA ROYAL® packaging continues to be used across the main line. Our technical lines remain easily recognizable with their distinctive color ranges: IGORA ROYAL® HIGHLIFTS®, IGORA ROYAL® FASHION LIGHTS®, IGORA ROYAL® ABSOLUTES®, and IGORA ROYAL® SILVER WHITES® .
IGORA ROYAL® RELIABLE
SAME HIGH-PERFORMANCE FORMULA
IGORA ROYAL® continues to deliver powerful color performance thanks to its iconic, unchanged formulas, offering amazing true-to-swatch results, total gray coverage, incredible color intensity, and optimal performance time after time.
IGORA ROYAL® High Definition Technology features a color pigment matrix for sharper color direction, enhanced true-to-sample results, greater intensity, and optimal coverage. Lipid carriers amplify pigment penetration and lock in color by sealing the hair surface for long-lasting color retention.
THE RESULT: TRUE COLOR IN HIGH DEFINITION
1. Color pigment matrices for chromatic accuracy
2. Lipid carriers for amplified penetration
3. Sealed hair surface for longer-lasting color retention
4. The result: True color in high definition
INCLUDES:
- 60ml tube
- Oxygenated Activator
- Gloves
